1. To begin. The book is brilliant! brilliant! brilliant! I am not kidding you. This book will sell to a wide market if it is kept at a good price and also marketed well.
2. I really enjoyed how the author mixed stories of growing up in Budapest and otherpersonal stuff in order to illustrate the key points he is trying to make.
I was able to read the book almost in one sitting. It flows very well, the writing is very good, and while the points being made are rigorously scientific, they were easy to follow for a general readership, similar to other books on complexity or networks or books like the tipping point, etc.
3. Which leads to my main point: this is actually an incredible sociological study of the big data socio-cybernetic globalised world in which we presently live, and how the virtual world of social media has become so infused into our existence, that it has even
overtaken science and academia. I could not stop reading. ranking, ranking, and more ranking. i did not realise how essential it is to globalised life today!
As such, I think this book could be also marketed to undegraduate and graduate students in sociology and globalisation studies.
4. The other thing the author did very well was overturn the arrogance and over-confidence of so many of our complexity colleagues who pretend like the new science cannot be fooled by its own numbers and therefore can show us the pathway to success.
As such, I entirely agree with Scot Page’s review at the beginning of the book, who is a good colleague of mine and one of the top-tier leaders in the field and that will help to market the book and also establish further Peter’s credibility, which does not need really any, as he is already highly regarded!
5. In terms of competition, this book could go up against Barabasi’s new book, The Formula, which is limited in its inability to see how success does not work according to a formula. In other words, the current book is a brilliant counterpoint to that book, which is already being highly praised. And it could be marketed as such!
6. All of which takes me to the next point: cognitive bias. The chapters dealing with cognitive bias and group think and bounded rationality and the author’s usage philosophy and cognitive science to demonstrate the underlying psychology of ranking was also excellent!
This also connects the book to recent publishing trends in behavioural economics and cognitive science.
7. I also liked how he showed readers how science actually works, and the immense difficulty surrounding the politics of academic knowledge.
8. Also, it was very clear the author put a lot of time and care into the writing. The writing is very good and also, while it was personal, it was not glib or contrived. You kept to the ideas, which was great.
9. I have no real criticisms. The only thing I noticed here and there were some typos, but that will not be an issue once the editors clean up things.