I decided to write a non-fiction book with the title and subtitle RANKING – The reality, illusion and manipulation of objectivity. The book discusses the Hows and Whys of our love and fear of making ranks and being ranked through many real life examples to be viewed from three different angles (reality, illusion and manipulation) of objectivity. Ranking converts scientific theories to everyday’s experience by raising and answering such question as:
- Are college ranking lists objective?
- How to rank and rate states based on their fragility, corruption or even happiness?
- How to find the most relevant web pages?
- How to rank employees?
Life and society is really complex, consequently our message is not so simple such as ”Ranking is good!” or ”Ranking is bad!”. Since we permanently rank ourselves and others and are also being ranked, the message is twofold: how to prepare the possible most objective ranking and how to accept that ranking does not necessarily reflects our real values and achievements. The reader will understand our difficulties to navigate between objective and subjective and gets help to identify and modify her place in real and virtual communities by combining our human intelligence with computational techniques.
In an article in the New York Times with the title You underestimate yourself (the electronic version has a more eye-catching title: You Are Not as Good at Kissing as You Think. But You Are Better at Dancing.
Could you read the paper, and make comments on it? Here are some items from the paper:
Do you think you are an above-average driver, as most people do? How do you compare with others as a parent? Are you better than most at dancing? Where do you rank in your capability to save humanity?
Netflix Ranked as No. 1 Fastest-Growing U.S. Brand in 2019
Netflix — whose name has practically achieved verb status — was the fastest-growing brand from 2018-19 among American companies, according to a new study by Brand Finance, a global brand-valuation consulting firm.
The streamer’s estimated brand value more than doubled over the past year, growing 105%, to $21.2 billion, per the study. Brand Finance calculates values of brands using a “royalty relief” methodology, which involves estimating the likely future revenue that are attributable to a brand by calculating a royalty rate that would be charged for its use.
“Netflix delivers high-quality and varied programming to anyone with internet access and a credit card,” said Alex Haigh, Brand Finance’s valuation director. “The platform has embarked on a disruptive approach to media services and now has incumbents in the market looking over their shoulder.”
It would be so great to see the algorithm, which “estimating the likely future revenue”.
while I am looking forward to get feedback for the revised manuscript, I realize that other people also like the topic.
I read a review in The Economist with the title Every step you take Life and society are increasingly governed by numbers . The book has the title The Metric Society: On the Quantification of the Social, and its author is Steffen Mau. The original book was published in German language in 2017.
Good or bad, Ranking is not alone. We will see, hopefully we will progress with the next steps. The story is over, I am less frustrated.
I was asked to delete. I don’t believe I violate any law by preserving one sentence:
It covers all the main bases of its problem, -sociology, psychology, economy, cognitive science, neuroscience, computer science and mathematics-, but woven so discreetly in
the background of an entertaining narrative that the reader might never know (s)he has absorbed a hefty dose of hard science.
I was asked to delete. I did. One sentence has been preserved.
This is a masterful extended essay spanning so many topics and ideas, yet in an accessible and readable manner. Kudos to the author!