Gloria Origgi is an Italian philosopher and cognitive scientist working now at the famous EHESS (CNRS) in Paris. Her book Reputation: What It Is and Why It Matters has been published now by the Princeton University Press .
“A compelling exploration of how reputation affects every aspect of contemporary life
Reputation touches almost everything, guiding our behavior and choices in countless ways. But it is also shrouded in mystery. Why is it so powerful when the criteria by which people and things are defined as good or bad often appear to be arbitrary? Why do we care so much about how others see us that we may even do irrational and harmful things to try to influence their opinion? In this engaging book, Gloria Origgi draws on philosophy, social psychology, sociology, economics, literature, and history to offer an illuminating account of an important yet oddly neglected subject.
Origgi examines the influence of the Internet and social media, as well as the countless ranking systems that characterize modern society and contribute to the creation of formal and informal reputations in our social relations, in business, in politics, in academia, and even in wine. She highlights the importance of reputation to the effective functioning of the economy and e-commerce. Origgi also discusses the existential significance of our obsession with reputation, concluding that an awareness of the relationship between our reputation and our actions empowers us to better understand who we are and why we do what we do.
Compellingly written and filled with surprising insights, Reputation pins down an elusive subject that affects everyone.”
I hope to have the book in my mail box when I will be back from Budapest to Kalamazoo, Michigan.
From RANKING to REPAIR! 
As Gloria Origgi wrote in her Edge paper: “…We all know today the common behavior is if you find something interesting you share it before reading it…”|
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This reminds me of the makeup world on YouTube. There are many influencers who are paid thousands of dollars to speak highly of a product. Viewers are probably more likely to listen to the opinions of influencers who have more followers and views on their video than if an influencer has less followers and views on a similar video. Also, the influencers personally rank the products they love subjectively, however, the makeup world takes popular influencers’ rankings as more objective rankings, even if they are sponsored.
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